“To improve is to change; to be perfect is to change often– Winston Churchill
In line with the famous quote, marketing has changed a lot after the Covid 19 pandemic. Many companies have gone a step further to take adaptive measures by experimenting with innovative technological practices.
Augmented Reality’s scope and future
Augmented reality has emerged as a new technology that is shaping the future and delivering a lot of value for marketing and more importantly for consumers. Augmented reality is spontaneous and it can attract and engage people within no time, so the demand generation is quite easier. Augmented reality is one of the fastest growing technologies getting adopted globally, especially among marketers.
What is Augmented Reality?
By the definition of Wikipedia, Augmented Reality Technology is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information. It consists of three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects.
Brands are progressively using this AR technology to elevate the consumer experience and increase sales. IKEA has its own app to allows users to click a picture of their room on their smartphones to test drive IKEA’s furniture in it. The users can move the furniture to check out the furniture looks from different angles of their house. ModiFace, recently acquired by L’Oréal, produces AR applications for brands. Sephora Virtual Artist, a technology built by ModiFace allows one to see how different colours of various forms of makeup will look on one’s face, without having to go to a store and physically applying it.
There are many AR applications which are in use or under development today. Augmented reality has made its way into the digital marketing strategy of every business. The eventual goal of any business is to satisfy the consumers and increase sales. With the use of this technology, the users can make a clear decision on what they need to opt for. This technology is allowing marketing managers to make their digital marketing campaigns innovative and engaging by letting people connect with the brand.
Let’s connect and together be a part of this change.
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